Speaking the language of play at
ChinaJoy

In by Guylaine Tritton / January 2, 2025

SEO – Globally

In by Guylaine Tritton / June 24, 2024

New words, new challenges:
how a transcreator translates newly developed words and terms

In by Guylaine Tritton / November 23, 2023

Spellbound.
The art of transcreation for Magic: The Gathering

In by Guylaine Tritton / November 10, 2023

Multilingual content strategy for global brands.
How the landscape is changing.

In by Sonia Arroyo / June 28, 2022

The internet’s accessibility powered an initial frenzy of brands aiming for global reach, creating marketing campaigns that spread internationally. But when everyone is going global, how can any one brand hope to differentiate themselves?  What is the future for multilingual content strategy?

Alpha CRC and PayPal. Finding a solution for growth through localization.

In by Guylaine Tritton / May 5, 2022

The real meaning of cultural adaptation.
Or why, sometimes, translation is not enough.

In by Guylaine Tritton / March 21, 2022

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A little-known language called
Fashion

In by Guylaine Tritton / March 21, 2022

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Onboarding new clients.
The fashionable way.

In by Guylaine Tritton / March 21, 2022

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Creating an eLearning video.
Learning how to shine online.

In by Guylaine Tritton / March 19, 2022